Last updated: 27.09.2025

This Privacy Policy explains how The Infant Sleep Coach (“we”, “us”, or “our”) collects, uses, and protects your personal information when you use our website (www.theinfantsleepcoach.co.uk) or engage our infant sleep coaching services.

It applies to:

-Visitors to our website

-Clients who use our sleep coaching services

 

1. What Personal Data We Collect

We collect different types of data depending on how you interact with us:

Website Visitors:

– IP address.

– Browser type and version.

– Pages visited and time spent on the site.

– Form submissions (e.g. contact forms).

– Cookie and tracking data (see Cookie Policy).

Clients:

– Full name, email address, phone number.

– Child’s name, date of birth, sleep patterns and routines.

– Any health or developmental information you voluntarily provide. This information may include special category data (health-related details). We only collect this where you choose to provide it, and always with your explicit consent.

– Meeting recordings (audio/video) and AI-generated notes where a session is held online.

 

2. How We Collect Your Data

We collect your data in the following ways:

– When you fill out forms on our website.

– When you book or enquire about our services.

– During email or phone communications.

– Automatically through cookies and analytics tools (see Cookie Policy).

 

3. How We Use Your Data

We use your data to:

For Website Visitors:

– Improve our website experience and performance.

– Respond to contact form submissions.

– Analyse site traffic (via analytics tools)

For Clients:

– Provide sleep coaching services tailored to your needs

– Communicate before, during, and after our sessions

– Maintain records for support and legal compliance.

– To provide accurate records of our consultations, we may record sessions and generate AI-powered notes using Fathom. Copies of the recording and notes are shared with you for your reference.

 

4. Children’s Data

Parents or legal guardians provide consent on behalf of their child. If a child whose data we hold reaches the age of 18, they may exercise their own data rights directly.

 

5. Legal Basis for Processing Your Data

We rely on the following lawful bases to collect and process your data:

– Your consent (for example, for collecting special category data such as health information, or for marketing communications).

– Performance of a contract (e.g. when you hire us)

– Our legitimate interests (e.g. improving our services)

– Legal obligations (e.g. tax records)

 

6. Data Sharing and Disclosure

We do not sell or share your personal information for marketing purposes. We may share data with trusted third parties solely to help us operate our business securely and efficiently.

Examples of such providers include Google Workspace (for secure file storage and communications) and Calendly (for scheduling). These providers are GDPR-compliant and only process data on our behalf, under strict contractual terms.

We use Fathom (a secure, GDPR-compliant service) to record online meetings and generate meeting notes. These recordings and notes are processed on our behalf and are shared with you only.

 

7. Data Retention

– Typically, client data is stored for a minimum of 6 years after our final consultation, or longer if required by our professional insurance obligations.

– Financial records are retained for 6 years in line with HMRC requirements.

– Marketing data is kept until you unsubscribe or request deletion.

 

8. How We Protect Your Data

We use secure systems and best practices to protect your data, including:

– Password-protected devices and encrypted storage

– Data stored securely within Google Workspace (Business), which uses encryption and GDPR-compliant systems.

– Access restricted to the business owner only.

– Two-factor authentication enabled on all accounts used to process personal data.

 

9. Your Data Protection Rights

Under UK GDPR, you have the right to:

– Access the data we hold about you

– Request correction or deletion of your data

– Withdraw your consent at any time

– Lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk

If you are outside the UK, please note that your data will be processed according to UK GDPR standards.

 

10. Cookies and Tracking

Our website uses cookies to enhance your experience and gather anonymous analytical data. For full details, please see our Cookie Policy.

 

11. Contact Us

If you have any questions or would like to exercise your rights, please contact:

The Infant Sleep Coach
Email: [email protected]
Website: www.theinfantsleepcoach.co.uk